words make worlds
copywriting work under advertising agencies
Solane LPG
There are still a lot of Filipino dishes that are yet to be tasted. Chefs from various regions are still waiting for an opportunity to serve their masterpieces. So, we decided to be their hero.
Solane Kitchen Hero aims to give the spotlight to hidden culinary talents across the country and establish Solane LPG as the chef’s reliable partner in bringing their creations to life.
Associate Creative Director: John Suguitan
Chief Creative Officer: James Bernardo
Agency: id8mnl
Client: Solane LPG
C-lium Fibre
C-lium Fibre is a food supplement that not only helps us have a healthier digestive system, it also keeps constipation at bay.
We created a comedic story about the common struggles of bloated-bellied women through a TVC alongside a social media campaign. A simple congrats became a whole lot funnier with C-lium Fibre.
The spot was also translated into radio commercials in 3 different dialects.
Associate Creative Director: John Suguitan
Chief Creative Officer: James Bernardo
Agency: id8mnl
Client: Pascual Laboratories
Lily’s Peanut Butter
How will you take a peanut butter spread that parents and grandparents enjoyed and make it appeal to the younger generation? We wrote a tagline and a sweet love song sung by teen sensation, Daniel Padilla, to tickle the taste buds and curiosity of teenyboppers.
Creative Director: Kyle Gozo
Agency: Gobo Creative
Client: Newborn Food Products Inc.
Smart Steps
Jolina Magdangal is a popular actress who grew from being a teen idol into the fun and inspiring “Momshie” she is today. In this digital video, Smart Steps is highlighted as a Smart Mom staple through Jolina’s iconic acting.
Creative Director: John Suguitan
Agency: cre8manila
Client: Dragon Edge Group
Baby Laundry Detergent
Baby Dishwashing Liquid
Puregold
To get ahead of the double-digit date sales that most brands and e-commerce apps are promoting, Puregold decided to launch a special sale day exclusive for Tindahan ni Aling Puring and PERKS members every first day of the month.
The promo handle is a play on its frequency and a call to action to make hakot all the discounts and freebies.
Art Director: Farah Baldos
Creative Director: Erwin Guevara
Chief Creative Officer: Sonny Bautista
Agency: Republic Creative
Client: Puregold